01 / 032023–Present
Sonar Software
A brand system for the OSS/BSS that runs broadband.
Brand System · WebRead
Michelle De Alva · Creative Designer, Marketing & Systems
Systems, stories,and the AI that ties it together.
Fifteen years of systems, narratives, and motion for brands that needed both structure and story.
Currently: Multimedia Resource Designer, Marketing at Sonar Software. Montréal, QC.
Montréal· 15 YRS ·
that’s
me ↓
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The thesis
The system is the work.
Most designers stop at the artifact. I think about the thing that produced it: the frameworks, the formats, the brief, the process. Those are what scale. Visual polish is downstream of a clear system.
Selected work · 2023–2026
Different projects, same thesis.
What I leave behind is a system other people can run without me.
Contact
Have a brief?
Open to full-time senior Creative Designer roles. Consulting and freelance brand system engagements also welcome.